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How Reckitt Maximizes E-commerce Sales through AI-Driven Targeting
Join us March 30 at 11:00am ET for a live roundtable discussion with Imteaz Ahamed, Director of Performance Marketing of Nutrition at Reckitt, Sigmoid Senior Strategy Consultant Sundeep Kumar, and CGT Editor Maia Jenkins.

We’ll discuss:
• The state of advertising on retail e-commerce platforms
• How Reckitt is leveraging machine learning to boost Amazon ROAS
• Refining and generating new audience segments
• The most important KPIs and how they’ve evolved
• Tips for automated campaign monitoring and optimization

Bring your questions for this case study and live Q&A that digs into the tech fueling e-commerce success!

Mar 30, 2023 11:00 AM in Eastern Time (US and Canada)

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Speakers

Imteaz Ahamed
Director, Performance Marketing - Nutrition @Reckitt
Imteaz has built an illustrious career over the past 15 years and currently leads the omni-channel ecommerce Performance Marketing team for the nutrition business unit for Reckitt North America. Through a series of calculated strategies, sustainable industry partnerships, and digitization, Imteaz has opened new e-commerce channels, while targeting wider audiences and producing new value propositions. He leverages data-driven analytics to develop and execute full-scale initiatives that further enhance the overall customer journey, and align operations with today’s technological demands.
Sundeep Kumar
Senior Strategy Consultant @Sigmoid
Sundeep has over a decade of experience in helping large enterprises embed data analytics in their business strategy. He has been paving the way for development of data accelerators that have enabled global CPG companies to accurately attribute marketing spends at scale and achieve higher ROMI. He has also been responsible for setting up data analytics managed services teams for several CPG companies enabling a culture of data led decision making across business functions.
Maia Jenkins
Editor @CGT

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